Adobe has announced a major expansion of its Adobe Experience platform, introducing ten specialized AI agents and an orchestration tool aimed at revolutionizing business-customer interactions. Simultaneously, the company presented Brand Concierge — an innovative solution for website personalization based on previous customer interactions with the brand.
“We see that agents are able to significantly scale the capabilities of customer experience creators. This is not just paying tribute to modern trends — when we provide our tools to customers, we observe that as confidence in our AI capabilities grows, they begin to think about using them autonomously,” shared Loni Stark, Adobe’s Vice President of Strategy and Products, in an interview with VentureBeat.
The new agents on the Adobe Experience platform include:
- Account qualification agent — evaluates new sales channels
- Audience agent — analyzes interaction data across various channels
- Content production agent — helps marketers scale content creation
- Data insights agent — simplifies the process of gaining insights from signals
- Data engineering agent — specializes in data engineering
- Experimentation agent — stimulates idea generation and conducts impact analysis
- Journey agent — orchestrates cross-channel experience
- Product advisor agent — recommends experiments with products and interactions
- Site optimization agent — manages and tracks traffic and engagement on the website
- Workflow optimization agent — ensures inter-team interaction and project monitoring
Stark paid special attention to the Site Optimization agent, demonstrating its capabilities during a presentation for VentureBeat. This agent can proactively check for broken links, analyze bounce rates, and suggest optimization solutions.
According to Stark, the key feature of the new agents lies in their ability to work “ambiently” — the agents and orchestrator continue to function in the background, proactively providing information and solving enterprise problems. This approach marks a new stage in customer experience automation, where artificial intelligence becomes an integral participant in business processes.
