Apple considers buying Perplexity for $14 billion to strengthen Siri

Apple is considering the possibility of acquiring Perplexity. A strategic move that could completely reformat Apple’s search and artificial intelligence ecosystem.

Perplexity with current valuation of $14 billion represents a profitable investment for a company whose market capitalization is measured in trillions. And this deal can bring Apple several strategic advantages immediately in a period of fierce AI competition.

1 – this is a powerful influx of highly qualified specialists. Now an unprecedented race for talent in the AI sphere is unfolding. And companies offer astronomical bonuses for switching. In this situation, the Perplexity team represents a real treasure of intellectual capital.

2 – technological platform capable of literally reviving Siri. Imagine Apple’s voice assistant finally able to compete with ChatGPT and Gemini not only in basic tasks. But also in complex multi-step queries with access to current information.

3 – this is a potential revenue source through Safari integration. This becomes especially relevant now when the multi-billion agreement with Google is under close attention from antitrust regulators. Apple risks losing about $20 billion in annual income and urgently needs an alternative solution.