Google creates fund for filming movies about safe artificial intelligence
Google has launched an initiative called “100 Zeros”. This is a project aimed at creating films and television shows. This is not a traditional studio or production company, but a specialized fund. The main goals of the initiative are multifaceted. The first is to draw attention to new technological developments and Google products based on artificial intelligence. The second, and perhaps most significant, is the formation of a cultural counterbalance to widespread perceptions about the dangers of technology and artificial intelligence. The name “100 Zeros” contains a marketing reference to Generation Z — zoomers. Which indicates the strategic orientation of the initiative towards a youth audience. The company avoids direct association with YouTube, preferring to act through a new independent brand.
Well, the first implemented project was a horror film titled “The Cuckoo”. A flawless choice of genre for a company trying to convince the public that artificial intelligence is not something scary. The next step was a partnership between Google and Range Media. This program will fund short films about artificial intelligence with the prospect of further developing the best projects into feature films.
Such initiatives reflect a new trend among tech giants — active participation in shaping the cultural narrative around artificial intelligence. While Sam Altman, CEO of OpenAI, is establishing connections with Hollywood, Google is forming its own strategy for influencing mass culture. The idea of creating a “White Mirror” is a direct response to the popular series “Black Mirror”, which often depicts the grim consequences of technology development. Through the “100 Zeros” initiative, Google seeks to present a more optimistic view of the future with artificial intelligence and modern technologies.
