Kanye West assembling AI team

Kanye West plans to create an artificial intelligence team for his Yeezy brand. The company is recruiting AI engineers, editors, architects, designers, and studio assistants, despite mixed reactions to West’s previous AI projects.

Simultaneously, the musician returned to plans for creating a self-sufficient city DROAM in Los Angeles, sharing project principles and systems on Instagram. However, like many of West’s initiatives, this project remains at the conceptual stage.

This decision reflects the growing trend of creating “AI-first” studios – small creative teams capable of quickly producing quality content in new ways.

As Runway CEO Cristóbal Valenzuela notes, such studios are emerging worldwide – from New York and Los Angeles to Paris and New Zealand. They experiment with new approaches without being tied to traditional work methods.

There are also rumors about potential Disney and OpenAI collaboration. And Promise studio, backed by Andreessen Horowitz, plans to use generative AI for show and film production.

Apparently, the next logical step will be AI creating a virtual Kanye West who can simultaneously manage all his projects – and possibly do it more consistently.