Meta will create AI that will come up with and place ads by itself
Speaking at the Stripe Sessions conference in San Francisco, Meta head Mark Zuckerberg outlined his plan to automate the entire advertising industry. With the help of a comprehensive tool based on artificial intelligence. A key element of such a product will be the placement of 1000 AI-generated advertisements on Facebook and Instagram.
Mark Zuckerberg presented the concept of what he calls a “universal business machine”. This is a fully automated artificial intelligence for creating advertising. Which will replace entire advertising agencies, creatives, and media buyers. All that will be required from businesses is to connect their bank account.
According to Zuckerberg, the ultimate goal is simple. All the money to him. Oh, of course, he said it differently. Namely, any business will be able to contact Meta, formulate its task, indicate how much it is willing to pay for its achievement, connect a bank account. And the system itself will provide the maximum number of results.
Moreover, Zuckerberg claims that the company’s advertising tools with generative artificial intelligence are already so perfect that Meta doesn’t even recommend clients to independently specify target demographics. According to him, Meta tools can find interested users better than a human marketer. He considers the next logical step to be the application of this data-based optimization to the creative component.
Well, I doubt that right now Meta’s algorithms demonstrate superiority in targeting over human specialists. Otherwise, they would have already shown it, clearly and with numbers. And the complete automation of the advertising process will lead to a qualitative decrease in the diversity of creative approaches. Which can lead to oversaturation with similar advertising and a decrease in its effectiveness. This is a natural development of automated systems, where the initial increase in overall reach will lead to a reduction in the diversity of viewpoints. And will not take into account cultural peculiarities. Which will ultimately reduce the effectiveness of such advertising.
