Post Thumbnail

Meta will create AI that will come up with and place ads by itself

Speaking at the Stripe Sessions conference in San Francisco, Meta head Mark Zuckerberg outlined his plan to automate the entire advertising industry. With the help of a comprehensive tool based on artificial intelligence. A key element of such a product will be the placement of 1000 AI-generated advertisements on Facebook and Instagram.

Mark Zuckerberg presented the concept of what he calls a “universal business machine”. This is a fully automated artificial intelligence for creating advertising. Which will replace entire advertising agencies, creatives, and media buyers. All that will be required from businesses is to connect their bank account.

According to Zuckerberg, the ultimate goal is simple. All the money to him. Oh, of course, he said it differently. Namely, any business will be able to contact Meta, formulate its task, indicate how much it is willing to pay for its achievement, connect a bank account. And the system itself will provide the maximum number of results.

Moreover, Zuckerberg claims that the company’s advertising tools with generative artificial intelligence are already so perfect that Meta doesn’t even recommend clients to independently specify target demographics. According to him, Meta tools can find interested users better than a human marketer. He considers the next logical step to be the application of this data-based optimization to the creative component.

Well, I doubt that right now Meta’s algorithms demonstrate superiority in targeting over human specialists. Otherwise, they would have already shown it, clearly and with numbers. And the complete automation of the advertising process will lead to a qualitative decrease in the diversity of creative approaches. Which can lead to oversaturation with similar advertising and a decrease in its effectiveness. This is a natural development of automated systems, where the initial increase in overall reach will lead to a reduction in the diversity of viewpoints. And will not take into account cultural peculiarities. Which will ultimately reduce the effectiveness of such advertising.

Autor: AIvengo
For 5 years I have been working with machine learning and artificial intelligence. And this field never ceases to amaze, inspire and interest me.

Latest News

The first LAARMA system protects animals on Australian roads

In Australia, animal-vehicle collisions are a serious problem for this continent's ecosystem. Now scientists have found a technological solution. The world's first roadside LAARMA system based on artificial intelligence that protects wild animals from dangerous encounters with traffic.

Nvidia introduced Cosmos model family for robotics

Nvidia company introduced the Cosmos family of AI models. Which can fundamentally change the approach to creating robots and physical AI agents.

ChatGPT calls users "star seeds" from planet Lyra

It turns out ChatGPT can draw users into the world of scientifically unfounded and mystical theories.

AI music triggers stronger emotions than human music

Have you ever wondered why one melody gives you goosebumps while another leaves you indifferent? Scientists discovered something interesting. Music created by artificial intelligence triggers more intense emotional reactions in people than compositions written by humans.

GPT-5 was hacked in 24 hours

2 independent research companies NeuralTrust and SPLX discovered critical vulnerabilities in the security system of the new model just 24 hours after GPT-5's release. For comparison, Grok-4 was hacked in 2 days, making the GPT-5 case even more alarming.