Superhuman challenges Gmail with its own smart filtering system

Superhuman has introduced a revolutionary solution to combat the growing flow of unwanted correspondence by launching an AI-based automatic email categorization system. The new Auto Label feature is designed to solve one of the most pressing problems of modern email – efficient filtering of incoming messages.

After ChatGPT appeared more than two years ago, almost all email clients implemented AI functions for composing emails and creating their brief descriptions. However, Superhuman went further by offering an innovative approach to email inbox organization.

“Over the past year, our clients have constantly complained about the growing flow of cold emails, marketing newsletters, and spam. They asked why Superhuman doesn’t filter these emails? Previously, we relied on Gmail and Outlook spam filters, but their effectiveness proved insufficient. So we decided to take email classification into our own hands,” – explained Superhuman CEO Rahul Vohra in an interview with TechCrunch.

The new Auto Label system automatically assigns labels such as “marketing”, “commercial offer”, “social networks” and “news” to emails. A unique feature of the solution is the ability to create custom labels using text queries, which allows customizing categorization for individual needs.

An important advantage of the new functionality is the ability to automatically archive emails of certain categories. This fully aligns with Superhuman’s philosophy aimed at processing email correspondence as quickly as possible.

It’s worth noting that the idea of email categorization isn’t new – Google was one of the pioneers in this field with its Inbox client, which, however, was shut down in 2019. Since then, various email clients, including standard Gmail, have tried to reproduce similar functionality, but with varying success.

The launch of Auto Label by Superhuman marks a new stage in the development of email management tools, where artificial intelligence is used not only for content creation but also for its effective organization. This is especially relevant in conditions of constant growth in business correspondence and marketing newsletters.